Annies Home Journal

Annies Home Journal contains information and articles, about working from home, as well as business opportunities, and what it takes to make a home based business work.

Saturday, May 26, 2007

Creating Email Lists for Marketing Campaigns

If you do any kind of Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world.

The first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help you to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list is you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience. When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Start Creating Your List Here:

The Freedom List


  • At 10:27 AM, Blogger Roger Hutchison said…

    Hi Annie!

    I saw the link to your blogs in one of the network marketing forums. I liked this post so I talked a little more about relationship building and referenced your article in this post on my blog.

    Have a great weekend!

  • At 5:33 PM, Blogger Annie said…

    Thanks for you comment, Roger and for the link to my article. I like your site. It is very helpful and useful. Please feel free to link any of my articles at any time.

  • At 5:34 AM, Blogger Max said…

    Really your information is rocking!
    You know..
    ... Unless you are part of a JV with leading IM Guru's, it's almost impossible to build and grow your list quickly. Luckily, I am invited to participate in one such MEGA JV, where I intend to add a minimum of 5K new members to my list and earn up to 50% affiliate commission automatically.

  • At 4:52 AM, Blogger sky said…

    Hey really your tips are quite know...
    How to Build Thousands of Responsive Subscribers in
    The Self-Improvement Industry,
    For FREE!
    Here Are 3 Rules To Add 5000 Members To Your List
    Rule #1: Participate in a MEGA giveaway event
    Rule#2: Promote the event and have fun
    Rule#3: Obey Rule 1 and 2

  • At 12:54 AM, Blogger sky said…

    Did anyone had experience with this "Day Job Killer" by Randy Swanston? I was curious to see if anyone took a previous course, and what are the reviews on his community/membership system.

  • At 3:47 AM, Blogger sky said…

    Thanks for the link I’ve been trying different monetizing ideas for a few of my sites, for a while now and honestly so far it’s text links and adsense that have brought in anything consistantly for me.

  • At 10:24 PM, Blogger sky said…

    Very useful information provided for the people who want to make money. I have also tried with one of the option you have provided to make money! Thank you.



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